S Ross Fitness Founder
I’m Simon, a Level 3 Personal Trainer Practitioner, Certified Menopause Movement Coach, and lifelong athlete with a passion for helping people feel stronger, healthier, and more confident in their bodies. My background spans competitive sport, strength training, and coaching — from playing and coaching American football to leading running groups and supporting everyday athletes in building sustainable fitness habits.
Becoming a Menopause Movement Coach is especially important to me because too many women feel unheard or unsupported during this stage of life. I believe everyone deserves clear guidance, evidence‑based training, and a coach who genuinely cares about their long‑term wellbeing.
My coaching blends structured training, lifestyle support, and real‑world experience to help people move better, live healthier, and achieve goals they once thought were out of reach.
See below for the services I provide
Traditional Strength Training
Traditional Strength Training focuses on building a stronger, more capable body through proven, progressive methods that stand the test of time. This approach prioritises controlled lifting, high‑quality movement, and structured programming that adapts as you grow. As a Level 3 Personal Trainer Practitioner, I bring a deep understanding of technique, progression, and long‑term development, helping you feel confident in the gym and empowered by what your body can do.
My background in competitive sport, strength training, and coaching — including years spent coaching American football and leading running groups — shapes the way I teach movement, discipline, and resilience. Through consistent progression and personalised coaching, you’ll build strength that supports everyday life, enhances performance in other activities, and creates a foundation for lifelong health.
Fat Loss & Health Training
Fat Loss & Health Training is designed to help you feel better, move better, and live with more energy by focusing on sustainable, realistic changes that support long‑term progress. Instead of restrictive diets or extreme routines, this approach blends structured exercise, balanced nutrition habits, and supportive lifestyle coaching to help you lose fat while improving your overall wellbeing.
As a coach with a lifelong passion for sport and human performance, I understand how to build routines that fit real life — improving sleep, managing stress, increasing daily movement, and developing habits that make healthy living feel achievable rather than overwhelming. My experience working with a wide range of individuals, from runners to team‑sport athletes, allows me to tailor training to your needs, your lifestyle, and your goals. The aim is to create a healthier, more energised version of you, with a body that feels stronger, more capable, and more resilient.
Menopause Movement Coaching
Menopause Movement Coaching provides women with the personalised support, understanding, and evidence‑based strategies they deserve during a time of significant physical and emotional change. As a Certified Menopause Movement Coach, this area of coaching is deeply important to me. Too many women feel overlooked or unsupported during menopause — especially when it comes to exercise, strength, and lifestyle guidance. I chose to specialise in this because women deserve better: better information, better coaching, and better support.
Through tailored training, lifestyle adjustments, and education, I help women navigate symptoms, manage stress, improve sleep, and build strength in a way that supports hormonal health and overall wellbeing. My background in coaching, sport, and movement allows me to create a safe, empowering environment where women can rebuild confidence, feel strong in their bodies again, and move through menopause with clarity, resilience, and support.
Runner Strength Training
Runner Strength Training is built to help runners become stronger, faster, and more resilient by developing the physical qualities that support efficient, injury‑free running. Many runners rely solely on mileage, but strength training is what builds the power, stability, and movement control needed to run well and stay consistent.
With years of experience as a run leader, a strength coach, and a lifelong athlete, I understand exactly what runners need to perform at their best. Through targeted strength work, mobility training, and progressive programming, I help runners improve stride efficiency, reduce injury risk, and handle higher training loads with confidence. My coaching blends the discipline of strength training with the practical demands of running, giving you a body that feels smoother, more stable, and more capable with every step — whether you’re chasing a PB or simply want running to feel better.